Privacy Policy

Effective Date: 01/03/2025

At Faded Days UK, we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website (www.fadeddayssunglasses.co.uk) and interact with our services.

1. What Information We Collect

When you shop with us, sign up for our newsletter, or contact customer support, we may collect the following details:

✅ Personal Information: Name, email address, phone number, and shipping/billing addresses.
✅ Payment Information: We process transactions securely through third-party payment providers (e.g., PayPal, Stripe) and do not store your card details.
✅ Order & Account Details: Purchase history, order status, and preferences.
✅ Technical Data: IP address, browser type, and cookies to enhance website functionality and personalise your experience.

2. How We Use Your Information

We collect your information to:

Process and fulfil your orders (including delivery updates).
Provide customer support and respond to enquiries.
Send order confirmations, shipping updates, and relevant product information.
Improve our website experience by analysing customer interactions.
Send exclusive offers and updates (if you have opted in to marketing emails—you can unsubscribe anytime).

3. How We Protect Your Data

We implement strict security measures to safeguard your personal data:

🔒 SSL Encryption: Secure browsing and checkout process.
🔒 Secure Payment Processing: All transactions are handled by trusted payment providers (we never store card details).
🔒 Limited Access: Only authorised personnel can access customer information for essential business operations.

We never sell or share your personal data with third-party marketers.

4. Cookies & Tracking

Our website uses cookies to enhance your shopping experience. Cookies help us:

🍪 Remember your preferences (e.g., items in your cart).
🍪 Understand website performance and improve user experience.
🍪 Show relevant ads and promotions through trusted third-party services like Google and Facebook.

You can adjust cookie settings in your browser at any time.

5. Your Rights Under UK GDPR

As a UK customer, you have the right to:

✔ Access your personal data and request a copy.
✔ Correct any inaccurate information in our system.
✔ Request deletion of your personal data where applicable.
✔ Opt-out of marketing emails at any time by clicking "unsubscribe" in our emails.

To exercise these rights, email us at fadeddaysuk@gmail.com.

6. Third-Party Services & Payment Providers

We use trusted third parties to process payments, ship orders, and improve our services. This includes:

Payment Processors: Stripe, PayPal, ShopPay (they handle your payments securely).
Shipping Providers: Evri, DPD & Royal Mail
Marketing & Analytics: Google, Facebook, and other advertising platforms (for personalised promotions).

These third parties only receive the information necessary to complete their service.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, so please check back periodically.

8. Contact Us

If you have any questions about our Privacy Policy or how we handle your data, reach out to us at:

📧 Email: fadeddaysuk@gmail.com
📍 Address: 9 Firth Grove, Wakefield, WF3 4FP