Our Story
At Faded Days, our journey is a testament to entrepreneurship, problem-solving, and the pursuit of the perfect fit.
It all started with a simple frustration—constantly breaking or losing expensive sunglasses. There had to be a better way.
How It All Began
In 2011, our founder Ben moved from the UK to Orlando in search of the American dream. But between the endless sunshine and outdoor adventures, one thing became clear—sunglasses just weren’t built to last.
Tired of spending a fortune on fragile, overpriced shades, Ben set out to create a brand that combined durability, affordability, and effortless style. That vision became Faded Days—a sunglasses brand designed to keep up with life’s adventures without breaking the bank.
Expanding Across the Pond
A few years in, Faded Days found its footing in the US. But why stop there? In a full-circle moment, Ben reconnected with his best friend Gavin, and together, they launched Faded Days UK, bringing the brand to the UK, Europe and beyond.
Business was growing, and our sunglasses were becoming a go-to for those who wanted great quality without the eyewear industry’s markups. But then, we started to notice something...
A Problem No One Else Was Solving
Emails. Social media comments. Customer feedback. We kept hearing the same thing:
❌ "I love your sunglasses, but they don’t fit my big head."
❌ "Why doesn’t anyone make wide sunglasses that actually look good?"
❌ "Every pair I try pinches my temples and gives me a headache"
It hit us—the eyewear industry had ignored a huge part of the population for far too long.
So, in 2019, we took action. We introduced the XXL range, specifically designed for big heads and wide faces.
The response was incredible. People weren’t just happy—they were relieved. For the first time, they had sunglasses that fit properly, stayed put, and looked great.
And with that, Faded Days found its true mission.
More Than Just Sunglasses—A Commitment to Fit
At Faded Days, we don’t just make sunglasses—we solve a problem the eyewear industry has ignored for too long.
For years, people with large heads have had to squeeze into standard frames, deal with painful pressure, or settle for oversized sunglasses that still don’t fit properly. That’s not good enough.
We’ve made it our mission to change that—permanently.
🔹 XXL & XL sunglasses built for wide faces—not just scaled-up versions of standard frames.
🔹 Thoughtfully designed nose bridges, temple arms, and frame widths for a secure, pressure-free fit.
🔹 Continuous innovation—because we know fit isn’t one-size-fits-all.
We’re always working to develop and refine our designs, ensuring that big heads finally have sunglasses that fit, feel great, and look even better.
At Faded Days, we’re not just keeping up—we’re leading the way. Because when it comes to sunglasses, one size doesn’t fit all.
Join Us On This Journey
We may not be a giant corporation, but that’s our strength. We listen. We innovate. We put fit first.
So whether you're here to find your perfect pair, rock a signature style, or finally get sunglasses that feel like they were made for you—you’re in the right place.
From all of us at Faded Days—thank you for being part of our story.
Stay Faded. 😎