Our
Story
Our
Story

At Faded Days, our story is a testament to the American spirit of entrepreneurship and a pursuit of the perfect pair of sunglasses. Founded in 2011 by Ben, who moved from the UK to Orlando in pursuit of the American dream, Faded Days was born from the

ashes of broken and lost expensive sunglasses. Fed up with constantly replacing his shades, Ben set out to create a sunglasses brand that was not only affordable but also durable enough to survive the wildest summer adventures.

Our
Expansion
With a little bit of success under our belts, Ben reached out to school best friend Gavin to work together on either side of the pond, launching FDUK in Europe. But our journey took an unexpected turn when we discovered a significant problem that had gone unnoticed in the sunglasses industry for far too long.
Our
Expansion
With a little bit of success under our belts, Ben reached out to school best friend Gavin to work together on either side of the pond, launching FDUK in Europe. But our journey took an unexpected turn when we discovered a significant problem that had gone unnoticed in the sunglasses industry for far too long.
A Gap in
the Market
Countless emails and social media comments made it clear – we were neglecting a substantial group of people who struggled to find sunglasses that fit their big, beautiful faces comfortably. In 2019, we took action and launched our XXL line, specifically designed for those with larger head sizes. The response has been incredible, and it became apparent that we had a mission to fulfill.
A Gap in
the Market
Countless emails and social media comments made it clear – we were neglecting a substantial group of people who struggled to find sunglasses that fit their big, beautiful faces comfortably. In 2019, we took action and launched our XXL line, specifically designed for those with larger head sizes. The response has been incredible, and it became apparent that we had a mission to fulfill.
Our
Commitment
Today, Faded Days is not just about sunglasses; it's about inclusivity and empowerment. Our commitment going forward is to provide the "wide head sunglasses" that the underserved market deserves. We are passionate about offering great-looking, well-fitting sunglasses for all head sizes, whether it's Classic, Large, XL, or XXL.
Our
Commitment
Today, Faded Days is not just about sunglasses; it's about inclusivity and empowerment. Our commitment going forward is to provide the "wide head sunglasses" that the underserved market deserves. We are passionate about offering great-looking, well-fitting sunglasses for all head sizes, whether it's Classic, Large, XL, or XXL.
We may not be the big manufacturers, but we run lean and mean (okay, maybe just mean), and that gives us the creative freedom to cater to the unique needs of our diverse audience.
We may not be the big manufacturers, but we run lean and mean (okay, maybe just mean), and that gives us the creative freedom to cater to the unique needs of our diverse audience.
Join Us on
this Journey!
Join Us on
this Journey!
Thank you for being part of our story. Whether you're looking for sunglasses that match your style or the perfect fit for your head size, Faded Days is here to help you embrace life's sunny moments. Remember to Stay Faded - from the whole Faded Days Team