Gavin Wood — Co-Founder of Faded Days UK

About Gavin Wood

Gavin Wood is the co-founder of Faded Days UK, an independent eyewear brand built on real customer feedback and a commitment to better fit, comfort and style.

Originally launched as a lifestyle sunglasses brand, Faded Days evolved after customers repeatedly asked for wider frames that actually fit. Working closely with product development and customer feedback, Gavin helped lead the shift toward specialised XL and XXL designs created specifically for big heads and wide faces.

Today, Faded Days continues to expand across sunglasses, prescription eyewear and blue light glasses — always focused on solving real problems the eyewear industry has historically ignored.

Based in the UK, Gavin works across product development, ecommerce growth and customer experience, helping thousands of customers find sunglasses that finally fit.

🔗 LinkedIn:
https://www.linkedin.com/in/gavinwood-fadeddays