Behind the Brand: The Story of Faded Days Sunglasses

Behind the Brand: The Story of Faded Days Sunglasses

Behind the Brand: The Story of Faded Days Sunglasses

Welcome, dear reader, to the fascinating and slightly whimsical tale of Faded Days Sunglasses. Grab your favourite beverage, put on your favourite pair of shades (hopefully from our collection), and join us as we dive into the story behind the brand that’s been bringing the sunshine since 2011. This isn't just another brand story; it's a journey filled with grit, determination, and a touch of humour. Because at Faded Days, we believe in seeing the world through a brighter, funnier lens.

The Genesis: A Quest for the Perfect Shades

Our story begins in 2011 with Ben, a chap from the UK with a dream as big as the American sky. Ben moved to Orlando, Florida, in pursuit of the American dream – a tale as old as time but with a modern twist. You see, Ben had a bit of a problem: expensive sunglasses had an uncanny ability to either break or vanish into the void. If you've ever lost a pricey pair of shades to the ocean or sat on them during a beach picnic, you know the pain.

Fed up with the cycle of despair, Ben decided enough was enough. He set out to create a brand of sunglasses that were not only affordable but could also withstand the rigors of life’s wildest adventures. And thus, from the metaphorical ashes of broken and lost sunglasses, Faded Days was born.

Expansion Across the Pond: Hello, Europe!

With a little success under his belt, Ben reached out to his best friend from school, Gavin. The idea was simple: let’s bring Faded Days to Europe. Gavin, still nestled in the UK, was all in. Thus, FDUK was launched, bringing our shades to the European market. But our journey was far from straightforward.

A Gap in the Market: The Birth of XL & XXL Sunglasses

It was during this expansion that we stumbled upon a significant issue in the sunglasses industry. Countless emails and social media comments flooded in, all highlighting a common problem: there was a substantial group of people who couldn’t find sunglasses that fit their big, beautiful faces comfortably. We knew we had to act.

In 2019, we launched our XL and XXL lines, specifically designed for those with larger head sizes. The response was nothing short of phenomenal. It was clear that we had tapped into a market that had been sorely neglected. We weren’t just selling sunglasses; we were offering a solution to a long-standing problem.

Tortoise Matt-Amber Polarised Lenses

Our Commitment to Inclusivity

Today, Faded Days is more than just a sunglasses brand; it's a beacon of inclusivity and empowerment. Our mission is simple: to provide "wide head sunglasses" that fit comfortably and look great. We offer a range of sizes, from Regular to XXL and everything in-between ensuring that everyone can find their perfect pair.

The Extra Wide Sunglasses Revolution

Our XXL sunglasses, also known as big head sunglasses, have been a game-changer. These shades are not just about size; they are about comfort and style. We’ve ensured that our extra wide sunglasses don’t compromise on aesthetics. Whether you have a large head or just prefer a roomier fit, our wide sunglasses are designed to make you look and feel fantastic.

Imagine this: you're at the beach, the sun is shining, and you’re sporting a pair of Faded Days XL sunglasses. They fit perfectly, no pinching or awkward adjusting needed. You’re comfortable, confident, and ready to enjoy your day. That’s the experience we aim to provide with every pair of our wide sunglasses.

More Than Just a Brand

At Faded Days, we’re not just selling products; we’re building a community. A community of individuals who believe that everyone deserves sunglasses that fit well and look great. Our commitment to inclusivity is unwavering, and we’re constantly working to improve and expand our range to meet the needs of our diverse customer base.

We take pride in knowing that our sunglasses are part of your adventures, whether you’re hiking a mountain, lounging by the pool, or simply running errands around town. Our shades are designed to be durable, stylish, and, most importantly, comfortable.

Black Matt

The Future of Faded Days

Looking ahead, we’re excited about what the future holds. We’re continuously innovating and expanding our product line to ensure that we cater to all head sizes and shapes. Our goal is to make Faded Days a household name synonymous with quality, affordability, and inclusivity.

We’re also committed to sustainability. As we grow, we’re exploring eco-friendly materials and practices to ensure that our sunglasses are as kind to the planet as they are to your face. Because at Faded Days, we believe in leaving a positive impact on the world, one pair of sunglasses at a time.

Join the Faded Days Family

If you haven’t yet experienced the comfort and style of Faded Days sunglasses, what are you waiting for? Join the Faded Days family and find out why so many people trust us to protect their eyes while adding a touch of flair to their look.

Whether you need sunglasses for large heads, extra wide sunglasses, or simply want a stylish pair that can withstand your adventurous lifestyle, we’ve got you covered. Visit our website, browse our collection, and find your perfect fit today.

A Heartfelt Thank You

As we wrap up this behind-the-scenes look at Faded Days, we want to extend a heartfelt thank you to our customers. Your support, feedback, and love for our products have been the driving force behind our success. We’re here because of you, and we’re dedicated to continuing our mission to provide the best sunglasses for all head sizes.

Here’s to many more years of sunny days, stylish shades, and a community that believes in the power of inclusivity. From all of us at Faded Days, thank you for being part of our journey.

So, next time you’re out and about, don’t forget to throw on your Faded Days sunglasses. After all, life’s too short to squint in the sun. Cheers to clear vision, stylish protection, and a brand that’s as unique as you are. Stay shaded, stay fabulous!